Casa e Cose

All royalties made from the collection People tree loves Emma will be donated to the People Tree Foundation, an independent charity working alongside People Tree the Fair Trade company. The aim of the Foundation is to bring the benefits of Fair Trade to an even greater number of farmers and artisans through scaling up training, technical support and environmental initiatives and through raising awareness and campaigning for fair and sustainable fashion.

Emma Watson says;” I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren’t many options out there. It has been the most incredible gap year project.”

Acting as a creative advisor, Emma has worked closely with People Tree’s in-house design team and CEO Safia Minney to create a capsule lifestyle collection. Emma has utilised her love of fashion, great personal style and young perspective to help develop a range that will bring Fair Trade and organic fashion to a new audience.

Not only does 80% of the collection use 100% organic and Fairtrade certified cotton it is also made entirely by Fair Trade groups by hand, using hand weaving, hand knitting and hand embroidery to create livelihoods for some of the most disadvantaged people in Bangladesh, India and Nepal.

Emma and People Tree’s mission is to bring more global awareness of Fair Trade, organic and sustainable fashion to a new generation.

The collection will be on sale throughout all territories in which People Tree currently operates in (EU and Japan) and in addition the People Tree e-commerce site will open up to take orders and ship to the USA, Canada, Australia and New Zealand from 10th of february 2010.

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