Apr 1, 2011
HM Conscious Collection
Using organic cotton, tencel or recycled polyester. In stores from 14th of april. I think Im gonna get the soft pink dress or the petal skirt dress a la Chloe for a wedding im going to end of may. Im so happy that a huge chain store like HM, who actually can make a difference on the mass market, is totally into sustainablity and tries to make a difference.







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The first one is so pretty. I love H&M but I don’t have one close to me so I never get to go. Hope you’re doing well and wishing you a beautiful weekend!
xo